Sometimes we work hard on something that never gets made public. This is one of those cases.

In 2023 Market Crafters was working with a developer on their launch site with less than stellar results. With many delays and lapses in communication, we decided to take the project on internally. We researched many web building tools and landed on using Webflow.

I had experience working on Webflow with my own site and was given the opportunity to build out the MC website. I invested a lot of time into researching web trends and how we might apply them to our site. We decided to lean into a more minimal design approach with a focus on typographic treatments and introducing graphic elements as hover interactions.

I am very proud of this work as I was the main designer and developer/ site builder. I think where we landed was an interactive experience with clean design that didn't rely to heavily on visuals. From a user experience I think this site was very successful.

Unfortunately, MC closed it's doors before the site was made live. It now lives as a staging site, I am still very proud of this work.  

View the Staging site here.