The Better Jewelry Project wanted a logo that felt modern, young, and high quality. They also wanted the logo to be a form of the letter B, J, and P. Below are some iterations of the design with varying color palettes. The first one was and exploration of the letter forms and how they could fit together. The next iteration was more literal with a 3D version of the letters. Finally, I broke the letters down to the most basic shapes that make them up. I also love this design because it could represent rings or chains. As you can see from the above graphic the final design is the one we moved forward with.
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